What Is The Importance Of Using Packaging Labels?

Most people take packaging labels for granted. After all, they are a ubiquitous, commonplace part of everyday life. However, these labels benefit both manufacturers and consumers in different ways.

This is something that the team at Crown Labels understands well. We also know that different industries and products have different labelling needs, so we make sure our labels comply with all the necessary requirements and preferences, as well as meeting individual companies’ specifications. We maintain high production standards to ensure we consistently produce clear and well-made labels for a wide range of products.

Labels are often the first thing consumers see when they look at a product. A good label tells them everything they need to know and can make all the difference between a consumer selecting your product, or one made by a competing manufacturer.

These are some of the ways in which good labels can benefit companies:


One of the most basic functions of a label is to tell people what the product is and which brand made it. The label is basically an introduction; it lets the consumer know what the product does, what to expect from it, and how it’s intended to be used.

Additionally, a product label is often designed to make instant recognition easier. For example, a label on a can of tomatoes will usually have a photo or illustration of tomatoes on it. A shampoo bottle label will plainly identify the product as such, so consumers will avoid confusing it with other, similar hygiene products.

As well as identifying the product, the label also identifies the brand. Consumers familiar with a particular brand and who already trust in it will be able to easily identify that company’s products.


It’s important, and often a requirement, to let consumers know what a product is made of, how to use or consume it safely and what possible adverse effects they might experience. Often, there’s other pertinent information consumers need too. Here are a few of the typical elements that consumers expect to learn about a product from its packaging:

Nutritional Facts

This is particularly important for food packaging labels. Information like the ingredients, the sodium content, the fat content, the carbohydrate content, and more, need to be made available to consumers. An ingredients list, in particular, is legally required in many places, and it can also help consumers to avoid products that may cause allergic or adverse reactions.

Manufacturing Information

This information tell consumers which company manufactured the product and where. The date of manufacture and the expiration date should also be included. Because certain products, mostly food and medicines, have a limited shelf life, it’s important for buyers to know how long these products can be kept while still being safe to consume.

Indications and Warnings

Typically, warnings on some products are mandatory and should always be on the label. For example, some types of medication should not be used by people with certain conditions or people who are undergoing certain treatments.

Another example is cigarettes, which are legally required to include a warning on the label. Products with potentially toxic ingredients should also include clear warnings on the packaging.


Some labels will also display instructions for use. For certain products, these instructions can be vital. For example, pharmaceutical packaging labels show how much of a certain medication a person can safely take within a certain time frame, as well as what should be done if someone takes too large a dose.

Labels for things like clothing and linen may also include instructions for washing and storage. Food and beverages, meanwhile, may have labels that provide instructions for preparation and consumption.

Marketing And Promotion

Labels shouldn’t just be informative, though. They should also be appealing enough to attract consumers’ notice. There are so many products on the market today, which can make it difficult for one item to stand out from the rest of the pack. However, a well-designed and well-made label will give certain products a better chance of standing out and catching the public’s attention.

A high-quality production process ensures that labels have eye-catching graphics and colours that pop. It also ensures that any text is clearly printed and easy to read.

Additionally, a well-made product label will stimulate interest in first-time buyers. Products that have been on the market for a very long time can rely more on their reputation, but newer brands have to contend with a lot more competition. This is something that labels can help with.

Labels We Offer

Crown Labels takes pride in producing only high-quality labels made in our well-equipped facility.

what is the purpose of packaging labels

Labels For Food And Drinks

We are certified by the BRC to produce labels for various food products. We can make labels for bakeries, butchers, farms, delicatessens, and many more. Additionally, we can also make labels for packaging of various beverages, such as water, beer, sparkling soft drinks, fruit juices, dairy, and wine, among others.
how long it will take for packaging labels

Labels For Retail And Promotional

Our retail packaging labels help promote a wide variety of products, such as cosmetics, hygiene products, clothing, perfume, and the like. If you need labels to promote sales, discounts, and more, we will certainly be able to deliver.

where to find packaging labels services

Labels For Transport And Logistics

In a global market, shipping is an important part of business. We don’t just make product labels; we can also make labels to help ensure the safe handling of products during shipping. We can print tracking labels, barcode labels, courier labels, warning stickers, packaging labels for boxes, and more.
Chemical Product Labels

Labels For Chemical And Industrial

Labels and stickers for certain industries need to be able to withstand harsh conditions. We can create warning stickers, health and safety labels, and other types of labels to strict specifications.

Barcode Labels

Plain Labels

While we frequently go the extra mile to produce a vast range of label designs, we also make plain labels for use in a variety of ways in a wide array of industries.

High-Quality Labels For High-Quality Brands

At Crown Labels, we offer a huge selection of materials, colours, finishes, adhesives, shapes, and sizes. Our labels can keep up with the demands of even the most discerning brands.

Feel free to browse our website today to find out more about what we do, and if you want to get in touch, send us an email to enquiries@crownlabels.com, or call us on 01527 527 444.


Why are packaging and labelling important?

Packaging and labelling are personalised logos for cover of goods that help in capturing the attention of your target audience. They are used to attract potential buyers and, eventually, convert them into paying customers. In addition, they are also there to communicate to buyers the right way to use, transport, and dispose of your products.

What is a package label?

Package labels are any written or printed logo wrapper that is added on the packaging of products. You will almost always find them on food, drinks, detergents, and other products, and they serve to provide information on nutrition facts, directions for use, and so on.

Why is it important to read labels on food packaging?

Reading the food packaging labels should tell your customers all they need to know about a product’s nutritional value, as well any allergy hazards they need to look out for. This allows them to select healthier food choices. They can also tell when food is safe to consume, for instance, by checking fresh produce or meat labels for packaging for the sell by or use by date.

What are food packaging and labelling?

Food packaging provides protection for, and prevents tampering with, a product. It can also meet some special physical or chemical needs – for instance, certain types of packaging can help slow down the spoiling process of certain kinds of food. Things like dairy, vegetable, meat, and bread packaging labels typically do this, and also convey important nutritional and safety information about the product being offered.

What are the three types of packaging?

There are three specific levels of packaging to be aware of: primary, secondary, and tertiary. All of these play a huge role in making sure that the product is safe during storage and transport.

What forms can a product label take?

Product labels come in an array of forms, such as a piece of paper, cloth, foil, plastic, or other material placed on a product or container. Sometimes, labels are even printed directly on the product container itself.

How many types of labels are there?

There is a wide range of brand labels in use today. This includes the descriptive label (which is for directions of use), grade label (use to describe product features and parts), and so on. All of these can either be removable or non-removable.

What must a product label contain?

  • Brand name
  • Facts about the product features
  • Hazardous chemicals it contains
  • Directions of use
  • Product manufacturer
  • Logos and graphics
  • Storage conditions and disposal details

What is a descriptive label?

A descriptive label is just one of the many types of personalised tags for wrapping products available today. It gives specific information about the product, such as brand name, size, ingredients, instructions of use, and precautions.

The Purpose Of Packaging Labels For Your Products

These are the reasons why packaging labels in the UK are a must-have for every product on the market:
  • Physical protection. The product may need some extra care from various hazards, such as vibrations, germs, and so on. The necessary precautions should be mentioned on the labels for everyone to see.
  • Barrier protection. Labels regarding the proper storage of products to prevent contamination by oxygen, dust, and so on, will help extend the item’s shelf life.
  • Security. Labels that warn of flammability or other risks help prevent accidents from occurring.

The Impact of Product Labelling For Consumers

Here’s why businesses should consider branded tags for packing as one of their main priorities:
  • Product contents. With labels, people know exactly what they are consuming or using. This prevents adverse allergic reaction and other hazards.
  • Information by law. Often, there’s a legal requirement to include warnings and other information on some products’ packaging. For example, the warning may be that smoking is dangerous to consumers’ health, or that the packaging contains hazardous cleaning materials and people need to take care when using the contents.
  • Pricing. Clearly indicating the price on the products allows customers to judge whether an item is within their budget or is a bargain, for instance.

Things You Need To Know About Product Packaging And Labelling

  • Function. Packaging isn’t just for aesthetic purposes; it’s also designed to protect products during the shipping process from the supplier to the store. In the marketing industry, they refer to this as the “dress” of the products.
  • Branding. Labels are often used to differentiate between businesses. Some labels use the opportunity to incorporate aesthetic designs with a unique theme, which is a great way for business owners to market their products as being a cut above the competition, as well as helping customers to identify their brand.
  • Features. Labels come in different forms, in a variety of sizes, uses, colours, and more. A good customised logo packer will advise on the best type of label for your product.

Legal Requirements For Food Packaging

As a minimum, food packaging labels manufacturers should include the following information on their labels:
  • Name. The name of the product and the type of food that it is. This must not mislead in any way.
  • Ingredients. “Ingredients” must appear on the label heading. Every ingredient must be listed, no matter how small the percentage used in the product.
  • Percentage. It’s important to include the percentage quantity of each ingredient used in the product.
  • Cooking instructions. For customer convenience, how to heat and/ or serve the product should be included on labels.
  • Expiration dates. This is a safety measure and each label must have this information. It’s typically most important for fresh produce such as meat, vegetables, and fruit packaging labels in particular, as they tend to expire quickly.
Given the importance of using packaging labels in the UK on so many levels, it’s beneficial to invest in a high-quality, tried and tested supplier. At Crown Labels, we excel in ensuring our customers’ products stand out from the competition and attract more customers to their brands. Browse our selection now!